Snapchat even calls itself the app for #RealFriends. It’s about being authentic, not picture-perfect. The Snapchat app was designed to be casual and fun. Stand out and show your brand’s playful side In 2021, 25 of Snapchat’s Discover Partners reached over 50 million unique Snapchatters from around the world. It connects users with brands and content creators via the Discover icon on the right hand of the home screen.įor example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Snapchat’s current design connects friends via the ‘Chat’ button on the left-hand side of the home screen. While users are connecting with friends over Snapchat, they are also likely to discover new businesses. On average, users spend 30 minutes per day using Snapchat. If your business wants to connect with people under the age of 35, Snapchat is the place to be.ĭata from Snapchat reveals that the social platform reaches 75% of millennials and Gen Z and 23% of American adults, outpacing both Twitter and TikTok.ĭata also shows that Snapchat is an engaging platform for this younger audience.
However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. Benefits of Snapchat for businessįirst things first: Know that Snapchat might not be the right social media platform for every business. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
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